Welcome to Pfizer’s 
Corporate Identity Site

This is your essential guide for bringing the Pfizer brand to life in a clear, consistent way.

Bring our brand to life

Our visual identity is the face of all that we are and do. As such, the Pfizer name, logo and visual style should be presented throughout the Company internally and externally. Our identity guidelines are applicable to all marketing and communications materials where the Pfizer logo appears, including but not limited to written communications, marketing collateral, websites, advertising, presentations, events, sponsorships, stationery, interior and exterior building signage, programs, and initiatives.

Access the full guide

In order to maintain Pfizer’s international standing, and to signal what we stand for, we’ve developed these guidelines to apply to everything that bears the Pfizer name. Please consult the following standards when creating internal or public-facing materials. Doing so communicates Pfizer’s purpose to the world — a science-first company devoted to discovering breakthroughs that change patients’ lives.

A typeface for a global future

Noto Sans is a font designed for tomorrow. Developed by Google to internationalize the internet, it is philosophically and aesthetically aligned with the new Pfizer.
 

Contemporary
Sleek and practical, minimal and inviting, Noto Sans asserts itself only when asked to.

Global
The font family accommodates more than 800 languages across the globe — a necessity in our line of work. Noto fonts are intended to be visually harmonious across multiple languages, with compatible heights and stroke thicknesses.

Modern
Accessible, inclusive, and free. The future will be written in Noto Sans.

Imagery

Bold scientific imagery and authentic photography of real people are at the heart of the Pfizer visual language. The right imagery adds depth and sophistication to our identity. It provokes thought, evokes emotion, and enables us to tell powerful stories.

Access the full guide

In order to maintain Pfizer’s international standing, and to signal what we stand for, we’ve developed these guidelines to apply to everything that bears the Pfizer name. Please consult the following standards when creating internal or public-facing materials. Doing so communicates Pfizer’s purpose to the world — a science-first company devoted to discovering breakthroughs that change patients’ lives.