Identity Elements
Logo
Our logo is shorthand for everything Pfizer represents: an image that is instantly identifiable to our colleagues, patients, the external scientific community, and the public. We apply our logo clearly and proudly throughout all our communications.
Please follow the guidelines set forth in this document when working with any of Pfizer’s visual identity elements.
Our logo folder contains full color and knockout logo files for print and digital applications in PNG, SVG, Illustrator, and Photoshop formats.
Logo Elements
The Pfizer logo is our primary symbol and key to our visual standard. It unifies us across products, people and places, and signals to the world who we are and what we stand for. The proper usage of the logo must be maintained both internally and externally.
Logo Construction
Our logo consists of two distinct graphic elements: an emblem and a logotype. These elements have been carefully designed, and the typography of the logotype has been carefully proportioned and spaced. Please use only the approved logo artwork, and never recreate the logotype by typing it with a font.
Minimum Size
The logo should be at least 75 pixels wide in digital communications and 0.5 inches wide in print pieces.
Clear Space
Give the logo room to breathe. Please don’t place text, graphics, or other elements in the clear space around the logo. The minimum clear space around the logo should be equal to the x-height of the Pfizer logotype. That said, in rare cases, this distance may be adjusted at the designer’s discretion.
Single Color Logo
Use the one-color variant on backgrounds where more contrast is required and in special production cases such as embossing, engraving, or letterpress. The blue and white logos shown here are the only one-color variants permissible in digital applications. The one-color black logo should only be used in rare print formats where black is the only available ink. Never apply other colors
to the Pfizer logo.
The one-color logo artwork differs from the full-color logo in that it has special gaps in the emblem to show depth. For this reason, never edit the full-color logo to produce a one-color logo; use only the provided artwork.
Minimum Size
The logo should be at least 75 pixels wide in digital communications and 0.5 inches wide in print pieces.
Purpose Statement Signature
The Pfizer purpose statement communicates our key reason for being in a clear, direct, and engaging manner. The purpose statement signature is the only permissible statement lockup within the Pfizer identity. A different statement may not be combined with the parent logo or a business/function logo signature. Instead of a purpose statement, feel free to use a prominent "call to action," providing it is not locked up with the signature.
Purpose Statement Signature Construction
Purpose Statement Signature
Logo Don’ts
Our logo is an immediately recognizable and legally protected element of the Pfizer Visual Identity. Follow these rules every time you use the Pfizer logo to protect our identity’s visual and trademark integrity. As a general rule, please do not customize the Pfizer emblem or logotype in any way. Use only approved artwork files and templates provided. That said, please note the following guidelines.
Don’t: Separate the emblem from the logotype.
Don’t: Place the logo in a holding box or other shape.
Don’t: Recolor logo elements.
Don’t: Alter the logo or change the logo’s proportions.
Don’t: Add drop shadows or other effects.
Don’t: Re-create the logotype or signature by typing it with a font.
Don’t: Place the logo on a background that reduces its legibility.
Don’t: Parody or use recognizable aspects of the logo in other contexts